It’s all about a bespoke service at SoHo bride, Newtown.
What started as an online shopping experience for Australian designer brands almost a decade ago, has blossomed into a unique, elegant-gypsy bridal Lounge, that opened in April.
The warehouse building on Rutland street is reminiscent of the Meat Packers District in New York City, and as you ascend the stairwell and find yourself at the unassuming entrance, prepare for a sensory overload as you step into an uber-cool space, that is the embodiment of femininity.
Owner, Jade Tabak says, “SoHo bride is home to an array of classic, flowing styles and simple silhouettes that aren’t afraid to be edgy or playful. She goes on to say, “SoHo bride caters to those that perhaps are looking for fashion forward appeal, that can be tempered to suit a relaxed, laid back personality.”
Jade says, “SoHo stocks labels from France, the United Kingdom, Canada and Australia.” She prides herself on being an exclusive stockist of these labels here in Victoria, if not Australia-wide.
“It’s important to me that all the brands are unique in style and exclusive,” she says.
As well as offering a distinctive and beautiful range to brides, SoHo, endeavours to ensure the bridesmaids have the perfect gown as well – a timeless frock that transcends the wedding day and can be worn again.
Brides and their bridal parties are invited to a tailor-made fitting experience where possibilities are explored and garments are customised to suit their individual taste.
Jade says “brides and their entourage can choose a casual shopping appointment, to browse the collection, or a two-hour intense styling package.”

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