Tell us a brief history of Florette.
Florette is a studio-based florist headed by classically trained florist Erin Cusack. We love weddings, in fact it’s all we do. Erin discovered her passion for creating dream day florals in 2011 and this has been the sole focus of the business ever since. A recent sea change now sees Florette located in the beautiful beachside town of Ocean Grove and Erin looks forward to adding her floral touch to weddings throughout the Bellarine, Geelong, Surf Coast, Melbourne and beyond.
What makes the business stand out?
Florette stands out because we LOVE weddings, they’re our passion and when we’re not creating bespoke arrangements for couples we are spending our time researching wedding trends and getting creative to make sure our weddings are always current and one of a kind.
What is your wedding style?
Florette specialises in an organic and unrestrained floral style, capturing the natural elegance of flowers and foliage in all of its designs. However, Erin prides herself of creating flower arrangements that best represent the couple they’re being made for. We will also see through the overall styling of the entire wedding to ensure the flowers are in harmony with all other aspects of your day.
What can you offer couples looking to tie the knot?
From our first meeting we will create a floral design brief influenced by your personal style that has all the elements needed to make your wedding truly spectacular. In the months leading up to your date we will work together closely, touching base regularly to refine and perfect this brief. On the days leading up to your wedding we will create designs that reflect the brief and that are completely unique to your wedding. On the big day, all of your flowers will be delivered, placed and installed so you don’t have to worry about a thing.
What do you see being in style over the next 12 months?
Over the next 12 months we expect floral designs to be a little neater then they were last season with the boho trend slowing down. We will be seeing simpler colour palettes and slightly smaller bouquets rather than the large unstructured look that has been dominating recent seasons.
What do you love about what you do?
FLOWERS, FLOWERS, FLOWERS. I mean, who wouldn’t love being able to wake up everyday and play with flowers? It really is a dream job but it’s not just the flowers, Erin loves the planning and design process and also seeing everything come together on the day. Most of all Erin loves delivering the bridal bouquets on the morning of the wedding, the brides delight as she sees her bouquet, the flowers she’s been dreaming about for the past few months or even years is an amazing and rewarding moment.
Phone: 0413 391 319