Anna Campbell has launched its vintage-inspired, 10-year anniversary collection, Eternal Heart.
The Australian bridal label is best known for its vintage-inspired hand-beading, relaxed designs and signature silk bows.
The special new collection of wedding dresses marks the beginning of the brand’s 10-year anniversary celebrations.
The Eternal Heart collection is an unapologetic celebration of all things sparkly, romantic and feminine, and pays tribute to some of Anna’s signature past styles that have continued to be loved and sought after by brides all around the world.
Each style in the 10-piece collection has customizable skirt options, including a form-fitting ivory guipure vintage lace, flowing and romantic silk tulle, and entirely hand-embellished sequined laces, each creating high-impact bridal sparkle.
Designer Anna Campbell says the flexibility of the Eternal Heart dresses means that every bride can feel beautiful and unique, as well as comfortable, on her wedding day.
She says the 10-year anniversary of the business also marked a natural point to stop and reflect on the success of Anna Campbell as a brand.
“Reaching the 10-year mark with Anna Campbell feels like such an incredible achievement,” she says.
“It has been a roller-coaster of highs and lows along the way, but the name of this collection – Eternal Heart – reflects the passion, hard work and love for Anna Campbell that continues to be felt not only by myself, but also by our entire studio team here in Melbourne, as well as our global network of Anna Campbell stockists and our brides themselves.”
The Eternal Heart collection is priced between $2699 and $7999 and is available through all Anna Campbell stockists and online at annacampbell.com.au
Photography: Jessica Apap
Hair and Makeup: Melonie Santo
Flowers: Flos Botanical Studio