Q&A WITH CHLOE SMILEVSKI FROM PRETTY IN PAPER
How did you begin making stationery?
I was working for a print company that ended up closing down its wedding and stationery side of the business. I took the opportunity to purchase what I could and begin planning to open my own store. I saw the market was lacking in somewhere to go to get custommade stationery and paper products and as I already had the experience I thought it would be the perfect avenue to venture into. Pretty In Paper was born in 2013.
Have you always been creative?
I like to think so. Growing up I always liked things like story writing, drawing and craft activities. I remember spending Saturday afternoons with my mum and sister picking activities to do out of old craft books. When I got old enough I would sit at the computer and type short stories, and layout the text with dodgy paint images I had created. Then when I got to high school I realised that there were ways to make a living out of creating things, so I enrolled at The Gordon to study design.
Why is it important to put time and thought into your wedding stationery?
Because it can look so great! How much more impressive is a table setting with beautiful matching menus and placecards? It’s personal and special and your guests remember and often take these things home as keepsakes. The same thing goes for invitations. People are more inclined to hold on to a beautifully-designed invitation as a token of your event. I might be biased but I love keeping beautiful “paper” things. Also, your invitation is generally the first point of contact with your guests when it comes to your wedding so you can make a good impression right from the start.
What do you offer?
A place to come for all your wedding and event stationery, where I work with couples to create something unique to their personalities. I can supply things like invitations, menus, placecards, church books, seating charts and almost any sort of stationery needed for the big day.
Tell us about the people behind the business.
It’s pretty much just me. People seem shocked when I tell them that and it does get stressful sometimes, but I do have the help of some special people like my handyman dad who also doubles as my go-to business advisor, my fiancé who handles the IT side of the business and a few special ladies who come in when I need a hand.
Describe your work in three words.
Fun, experimental, diverse.
What are some of your favourite designs you’ve created?
I fall in love with lots of them and often think about keeping them for my own wedding. I like simple designs myself so often they’re ones with just a really nice typeface on a beautiful paper stock.
Where do you get your inspiration from?
Everyday things. I’ll see a beautiful wrapping paper or a creatively-designed swing tag or a great magazine layout and I’ll take elements of each one and mash it together to form a unique design. I’m also inspired by all the beautiful papers and embellishments I get in the store; it helps to be surrounded by pretty things.
What do you love about working with couples for their big day?
I love being there as they experience the process for the first time – hearing them discuss their big day and watching them get excited about the design they have chosen. It’s great hearing all of their ideas and visions for their wedding and then I love when they come back in to see me and tell me all about their day – some even bring photos in to show me, which I absolutely love!
To contact Chloe click here – prettyinpaper.com.au